You’ve prepared a solid proposal for a new prospect. You’ve covered all your bases and made a convincing case for why you’re the ideal person for the project.
Now the waiting begins.
A day goes by without a call back. Then another. And another. You’re beginning to wonder if the prospect received your email. Maybe she went with someone else?
Should you call? Should you wait another day or two? Will following up make her think you’re desperate for work? But what if you don’t call? Will she think you’re not interested?
While there’s no one right approach to following up on proposals, the key to any follow-up process is to strike a balance. Sure, you want the work. But, you don’t want to turn off the prospect or client with too many follow-up calls and emails.
By following the steps below, I’ve been able to significantly increase my success rate and reduce the number of opportunities that seem to go nowhere. (Note: for the sake of convenience, I’ll be referring to the prospect as “she.”)